Think about those brands that you purchase from over and over, even when there are many more options out there. Do you usually recommend the same motorcycle when asked for suggestions? Do you buy your coffee from the same café every day ? Do you recommend a specific jean brand for your friends when asked for suggestions? Often, the reason we stay loyal to brands is because of their set and quality of values. Also, those are the brands that give customers the ultimate satisfaction and the value worth the spend. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer and employee, basically focussing customer behaviour. When you successfully create that connection with your customers , many of them might stay for a longer period, and you'll have the chance to increase your overall credibility and profit, provided your brand remains the same in terms of quality, staying up to the trend . But achieving that connection is no easy task. The companies that succeed are ones that stay true to their principles over the years and create a company that customers would be glad to be a part of. That's where the company vision and the motto comes in. The statement is generally used to specify the ‘why’, ’how’ and ‘what’ of the company so as to capture the attention of the customers on their first look at the site, also putting them into the mode of contemplation as to how it connects to their life. As a company grows, its objectives and goals may change. But the ultimate touch point is to retain the customers and make their visits regular, therefore, generating more leads, improving in all aspects such as branding, advertising and sales strategies, understanding customer behaviour and sustain the customer relationship.
Posted on: 26/10/16
- Digital Strategist