Here's why you should integrate Push Notifications as a part of your business today!

Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves - Steve JobsIt is a common perspective, customers interact with a company or a brand, and not with any app or a website. Push notifications represent a great way to communicate with your audience. According to a study by Localytics, 52% of smartphone users have push enabled on their devices.  Here are a few ways to make push notifications part of your business today.
Communicating through the right channel:Countless marketing efforts on most businesses fail because of poor communication. Although push notifications being one of the channels to communicate to customers. Many business owners still stick to the old-fashioned cold calls, email, SMS as a part of their marketing strategy. 
Reason being it is important to understand that which channel is driving their business more result. If your customer ignores your emails and opens push notifications, then communicate through the channel that works the best for him. However, it is important to make the communication decisions as directed by the customer. 
Tell the complete story:While linking push notifications to other communication channels, The crucial thing is to keep in mind, the link between the content or the message, the target audience segment, and business's desired outcome.
The key things to focus on while determining the flow are:*Providing enough touch-points*Having the right platform in place for automation process*Identifying the exact customer journey business owners want users to take
Targeting engaged audience:Focus your attention and resources on users and visitors who have already opted in and are engaging with your brand and product. Once those consumers are contented, then you can look for ways to target other people.
One such example would be FireMessage. They provide a cutting-edge marketing platform for industries to constantly build a rapport with their subscribers via push notifications and more. If you're one of those CEO's who never misses out an opportunity to grow your business, then push notifications are a "must try" for you.

Posted on: 08/09/17

Rahul Krishnan

- Content Writer