On a breezy Monday morning, you look outside the balcony and you notice a beautiful girl jogging along with her dog. Now you get the idea of fitness out of the blue. You dress up to jog along but, Dang "YOU GOT NO SHOE." 
You then dig Amazon to buy one. 

So what's the big deal right?Guess what? You Just Became A Potential Target Of The Seller Who Sells the Shoe!
So what happens next?

And that my friend is called Retargeting in the world of Digital Marketing!
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts n the first visit. Retargeting is a technique to help companies reach the 98% of users who don’t convert right away. 

Posted on: 18/11/16

Ramiz Raja

- Lead Digital Strategist